LinkedIn Cheat Sheet

LinkedIn is the world’s largest social media professional network, used by everyone from checkout chicks to CEOs. It’s not a platform to update your friends on your weekend antics or repost funny memes, it’s a serious tool to help you find your dream job, rise up the ranks in your current workplace or network and connect with like-minded professionals. In short, think of it as an extension of your CV.

Now you know LinkedIn in a nutshell, here’s how you can optimise your LinkedIn profile:

Step 1: Set up your profile properly

One in every two LinkedIn uses hasn’t completed their profiles properly, which is poor form. One of the most basic, fundamental things you can do to market yourself is fill everything out correctly. Recent work experience, education history and job skills are all musts for your online CV. Omitting these basics makes it seem as though you’re not actively engaged or pursing opportunities. At the least, make sure people can understand the general gist of your career through your profile page.

Step 2: Upload a suitable photo

No, not the one from Saturday night. And definitely not the one of you and your bestie/boyfriend/cat! If you want to come across as a professional, you have to look the part. LinkedIn profiles with photos see more traffic than those without, but it’s important to remember that we humans are a fickle bunch. If you don’t look the part, recruiters will keep scrolling. You wouldn’t go to a business meeting wearing your weekend getup, so keep your LinkedIn photo a visual snapshot of your professional persona.

Step 3: Network

According to latest stats, two people join LinkedIn every second. And with a total user base of more than 414 million, a lot of people out there can help you on your path to success. But keep in mind, using LinkedIn merely as a tool to ‘look for a job’ is a big mistake. Instead, focus on networking and connecting with like-minded professionals from your industry, and joining professional groups. Tap into second- and third-level connections. Once you’ve built a solid network, leverage it to look for job opportunities – not vice versa.

Step 4: Seek endorsement

On LinkedIn, people in your network can endorse your skills. LinkedIn uses these endorsements to determine how to rank certain individuals in its search results. A person with a lot of endorsements for a particular skillset, for example, will rank higher when someone searches for those keywords. Additionally, your current and ex-colleagues can leave recommendations on your profile.

Step 5: Share you knowledge

Post some of the more thought-provoking and conversation-stimulating articles you’ve read to share your knowledge. By doing so, you’ll slowly but surely position yourself as a valuable source at the forefront of your industry.

Follow these five tips to see your profile views increase, and over time you may hear from more recruiters.  Good luck!

 

Category: 
Interview, Job Search, Resume

Keep calm and (don’t) kill your boss! What to do when you lose your job

Whether you saw it coming or it knocked you for six, losing you job sucks. Aside from sending your stress levels off the Richter, suddenly finding yourself unemployed can significantly affect your finances, your confidence and your personal relationships.

While you could be forgiven for wanting to whittle away your days binge-watching Netflix, now is the time to dust yourself off and start again.

If you’ve just lost your job, here are some essentials to help you overcome this period of uncertainty and find yourself in a new and rewarding role – long before you get through a series of Suits!

Tip 1: Laugh, cry and get over it

Suffice to say, you’re probably feeling a whirlwind of emotions right now. The only way forward from here is to allow yourself a brief period of self-pity, but don’t dwell on it. Getting the boot can be demoralizing, but you can bounce back. Just ask the late Steve Jobs – you know, the guy who got fired from Apple, the company he co-founded? During his hiatus from Apple, Jobs co-founded computer company NeXT and launched Pixar Animation Studios. When he returned to Apple nearly a decade later, he brought the innovation of the iPod, iPhone, and iPad. Take a leaf from Jobs’ book and reflect on what you liked and didn’t like about your previous role, and where you want to go from here. While the financial strain of unemployment will no doubt be front and centre in your mind, try to use this time to figure out what you really want to do, whether it be a similar role for a different company or a total career change. Once you’ve got a bit of direction, you can put the wheels in motion to get there.

Tip 2: Be a tight-ass (for now!)

Even if you received a redundancy payout, it’s a wise move to reassess your budget and make cutbacks so you can stay on top of your bills while you’re looking for a new job. Curbing your spending will undoubtedly mean changing your habits and plans. You might have to postpone that trip to Bali, cut down on your morning latte and forgo eating out, but remember, it’s only temporary. Resist the temptation to use your credit card to cover shortfalls. The interest you'll have to pay will only add to your financial woes in the long run. If you have a serious budget deficit, contact your bank ASAP to discuss repayment options.

Tip 3: Talk it out

Research shows that job or financial loss can increase the risk of health problems such as anxiety and depression. Talk about issues with your family and friends, don’t bottle it up. If you have emotional support, you’ll be in a better place to deal with the financial ramifications of unemployment. Beyond Blue has put together a downloadable booklet, Taking care of yourself after retrenchment or financial loss, which is a great source of knowledge and support.

Tip 4: Keep up appearances

As tempting as it might be to lounge around in your jim-jams all day, set your alarm for the usual time you’d get up for work, shower and get dressed in your usual work attire. Mentally, the structure of a routine will make you more motivated to get back into the workforce ASAP. It’s also important to exercise and eat well; this will ensure you look and feel your best when embarking on the next chapter in your life.

Tip 5: Revamp your CV and LinkedIn profile

Before you start applying for new opportunities, polish your resume and ensure it includes your most recent role and responsibilities.  If you’re applying for professional positions, you’re going to be checked out on LinkedIn. Use this time to update your profile, making sure the information matches your resume. While you’re at it, reach out to your LinkedIn network and ask your connections to let you know if they come across jobs that would be a good fit. Lastly, line up a few referees now, so they can expect a call when you start interviewing.

Tip 6: Make yourself more marketable

Now that you have some time on your hands, read blogs, listen to podcasts and tune in to webinars to update your skills. For example, you might like to take a social media marketing class to build a stronger online presence. You could also consider volunteering for a board or not-for-profit organisation. The benefits of this are twofold – it keeps your skills fresh and makes you more lucrative to potential employers. Remember, it’s always easier to get a job when you’re in a job.

Tip 7: Keep on keeping on

After the crushing blow of being fired, it can seem like another kick in the guts to apply for job after job with no luck. You probably expected to hear back from more employers, and chances are you certainly didn’t expect the interview process to take so damn long! Try not to feel down if you don’t find a new job straight away because these things take time. To help you stay positive and keep your professional momentum, try to do a few work-related activities every day. Even if it’s just a call to a recruitment agency or a few tweaks to your CV, each move will be a step closer to your next role.

 

Category: 
Interview, Job Search, Resume

How to Research a Role

One of the most common questions you will find yourself asked in an interview is “What do you know about our company?”. It can sometimes feel awkward telling the interview panel what they already know, but this demonstrates that you are well prepared, and also genuinely interested in the position.

The Position Description

Read the Position Description thoroughly. This is your first insight into the position and has all of the most important information that you need to know. If there are any terms you don't understand make the effort to look each of them up so that you won't be caught off guard in the interview. If you have any questions, make note of them so that you can ask when the opportunity arises. Make sure that you check to see if there is a more detailed Position Description or any other additional information attached to the advertisement.

Human Resources

Many job advertisements will list a phone number for enquiries about the role, and some will even encourage you to call them for a chat before applying. Talking with a real person can help you to understand the workplace culture and how the role fits into the organisation. If you make a good impression this conversation may also help you to stand out from the crowd when shortlisting occurs.

Company website

This is your most valuable resource for understanding the identity that the company wants to present to the public. Read About Us and History sections to find out how the company has evolved. Have a look at Team pages to understand the corporate structure, and possibly research the interview panel. Read any News or Blog pages for ideas on conversation points and questions to bring up during your interview. Values and Mission Statements will also allow you to decide how you would like to present yourself in the interview, you can play up certain elements of your personality and skills that this particular organisation considers desirable, while downplaying others which may be at odds with their culture.

LinkedIn

This social media and networking tool is playing an increasingly large role in bridging the gap between employers and job seekers. Many companies will have a LinkedIn profile for the organisation itself, as well as many of the key players in management and people who may end up being part of your team. You can also see news, profiles and links that the company has posted, which will sometimes be different to their more formal website content, providing a different insight into the public persona of the organisation.

Google Search

It can often be handy to use Google to look into a prospective workplace. The company may have online reviews, be listed in connection with recent news stories, or have a wide range of information detailed on their Wikipedia page. Just remember, if it wasn't posted by an official source it may not necessarily be accurate!

Category: 
Interview, Job Search